FLEXFITBYRUBY

At FLEXFITBYRUBY, we don’t just design activewear — we design confidence. Born from the vision of founder Anne Hansen, this brand is a declaration of strength, femininity, and self-love for every woman — regardless of shape, size, or fitness level.

We believe that every woman deserves to feel powerful in her own skin, and our mission is simple: to create activewear that doesn’t just fit — it flatters, empowers, and inspires. Too many fitness brands build clothing for one body type. We’re rewriting that story.

FLEXFITBYRUBY is inclusive by design, celebrating real bodies in motion. Whether you’re a size 2 or 22, just starting your fitness journey or already owning it — our gear supports you physically and uplifts you emotionally.